Metlife

precision marketing asia pacific pty ltd is a financial consultancy that provides tailored services to our retail distribution and insurance partners across asia. we works with our partners to acquire, grow and retain customers through simple, relevant financial services product propositions. our business is supported by a number of financial services providers and local insurance partners. on 1st july 2020, arch worldwide reinsurance group, a part of arch capital group ltd., announced the acquisition of a majority stake in precision marketing asia pacific (pmap). arch capital (nasdaq: acgl) is a bermuda based company with approximately us$13 billion in capital and over 4,300 staff globally (https://www.archcapgroup.com/). arch worldwide reinsurance group provides pmap with product development, product pricing expertise, policy acquisition cost funding and re-insurance. we’re not a traditional marketing company. we believe the mainstream model for distributing most financial services products is flawed; it’s not about short term revenue gains and quick wins, but a sustainable, considerate data driven approach that ensures that customers of our business partners are receiving the most appropriate offers that are likely to fall in line with their financial comfort zone, via a medium they are familiar with. we understand our partners’ local markets and their culture. over 85% of the precision marketing team are ‘locals’ and understand the language, business etiquette and cultural aspects, ensuring we get things done the right way. we are flexible and encourage dynamic decision making; our data analytics capabilities are ongoing, and are carried out in real time. this means we can continually strive to meet the required kpi’s and program expectations.

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