Payfurther

formed in 2017, payfurther is rooted in the extensive industry experience, entrepreneurial drive, and principled approach to business of its founder, laura barnes. after serving nine years as a territory manager with heartland payments systems (and excelling in that position), laura opted to pursue her own business direction. over time, laura had come to realize that merchants required a more progressive payments partner—one that was able and willing to explore options that were merchant and customer-focused. she determined there was considerable space in the payments industry for a partner willing to occasionally go outside the box, whether related to sponsor banks or technology options. she clearly heard the call for a payments partner that was even willing to be an objective listener and serve in a consultative capacity. payfurther strives to do all that, while restoring confidence and a collaborative, partnership relationship between merchants and their payment processor—a relationship based on core values of respect and solid business ethics. that’s probably why payfurther, one of just a handful of woman-founded and led independent sales organizations (isos) in the u.s., is quickly becoming one of the payment industry’s fastest-growing processing and consulting companies in the country.

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